Our long-term aspiration, and how we aim to achieve it

To be the preferred destination of choice offering professional, personalised, flexible hospitality and service to the discerning business and leisure market.

To be recognised as a South African hospitality brand known for delivering a genuine guest experience.

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We are a professional, passionate, caring and empowering company that encourages innovation and engagement. We are a learning organisation committed to the retention and development of our people as an essential part of building strong, respectful and enduring guest relationships. Our staff are motivated, friendly and obsessive about enhancing the guest experience through meeting and exceeding expectations for quality service.